Personal Integrity is by far more important than financial success. If the only way for someone to be financially successful is to cheat then i don't want that. At the end of the day if hold on to my personal integrity and do my best then there is no money value that is worth the happiness that you can have being on the bottom of the totem pole compared to someone who has cheated and lied their way into a fortune. I believe that the gift of the magi is a great example of how someone can be so happy and humble with so little money.